Atomised: the Web Design Co-operative

The Project

Richer Seams is a creative media company that has done work for and with some of the biggest names in business including Stagecoach, Belhaven & Holiday Inn Express. After working on their Visit Dunfermline project we were asked to design a brand and logo for (the at-that-time unnamed company) being formed to do more projects. Through our role in that project we had gotten a real sense of their passion for the redevelopment and rebirth of the City of Dunfermline. With two Dunfermliner's making up the Atomised trio we were ideally placed to realise a brand that communicated the intention of the new company.

And so Richer Seams the brand was cooked up in the lab - a Dunfermline-based creative media business determined to show a way forward for a former mining & manufacturing area into new industries and new media. 'Seams' in the sense of the exhausted coal seams that sit under the City and the seams on the garments that were made in this old textile town with its Linen's and Silks. Richer pointing to the optimism this little company exudes that 'Richer' Seams exist and that in those creative opportunities and new industries lies the ancient capital's future success.

We designed a logo that fitted the purpose with a colliery wheel resting on the M in Seams (that rotates constantly on the website!). We then designed business cards, headed paper & created logos for a variety of purposes from HDTV to Print. For the website, the new Richer Seams company wanted a way to simply show the companies they worked for and and with and the projects they had completed with links on one page. We had the idea of using what appeared to be software boxes with each project and company providing the box 'cover art'. This provided, in our mind, a tangibly visual and equal way to show each project. In keeping, the Richer Seams logo (complete with turning colliery wheel and the subtitle: 'Constantly mining new ideas')? was on the biggest software box with introductory information about Richer Seams. The whole thing was laid out on a tight grid. 9 small partner boxes for the large RS box. Using javascript/css styled 'nice' titles allowed more information to be presented about each client upon hover over. Each box was then a link to the client/partner site.

Later on, Richer Seams wanted a number of customer recommendations added without resorting to separate pages so we used the ultra-lightweight JQuery Javascript framework to create a coda-style slider to utilise maximum space on a single page.

• XHTML Strict 1.0 & CSS 2.1 Standards Compliant
• Ultra-lightweight JQuery Javascript framework including nice titles & coda style slider
• Adobe Flash animated logo
• Livesurface system