Atomised has launched BritRail pass retailing on traintickets.com and across its partner platform, becoming an approved BritRail retailer and bringing a new, independent fulfilment option to the international visitor market for the first time in over a decade.
BritRail passes give visitors from outside Britain unlimited rail travel across the network, and have long been a fixture of inbound tourism. Atomised now retails the full range — the BritRail Pass, England Pass, Spirit of Scotland, London Plus, and South West & South Wales — in Standard and First Class, with consecutive-day and flexible formats and the complete set of age categories and discounts.
Fulfilment is mobile-first throughout: passes are delivered electronically as M-Pass, with scannable barcode tickets for each day of travel in PDF and Apple Wallet formats, and Flexi pass holders choose their travel dates online at any point within their pass validity. Seat reservations are issued as genuine e-tickets alongside the pass, fully compliant with the Rail Delivery Group's updated reservation standard.
The same capabilities are available to retail partners through Atomised's API and white-label products, alongside the company's existing UK rail retailing platform — which has powered Rail Europe's UK rail offer for eight years and supplies UK rail to Distribusion's global network.
"BritRail is a great product that deserves modern retailing — instant mobile fulfilment, self-service, real e-tickets for reservations. That's what we've built, for our own customers on traintickets.com and for any retailer who wants to offer it."
— Morgan Faichney, Co-director
Retailers interested in offering BritRail passes can find details at atomised.coop/britrail/ or contact findoutmore@atomised.coop.